Everyone has a different wealth background. But we all appreciate how wealth impacts our future. Stability, legacy, certainty, freedom, strength – wealth drives some powerful possibilities. These go far beyond the worth of a prestige car or blue-chip property.
At WLM Financial in Sydney, we have a near three-decade track record of helping people manage and grow their money. By combining accounting and financial planning under one roof, we create simpler and more robust portfolios for each client, boosting clarity around their unique financial situation. That in turn varies depending on whether they’re 30 or 50, employees or entrepreneurs, spenders or savers, cashflow-conscious or returns-ready.
We call it wealth oneness.
From real-time reporting to streamlined dashboards, every part of our solution is powered by technology, providing daily clarity around how far you’ve progressed.
Your life goals didn’t come from a generic checklist, and your money shouldn’t be managed on auto-pilot. We help clients consider every reality of their financial goals, from risk exposure to tax implications and their own behavioural bias. Then, we determine a strategy and review this with you regularly.
In our 30 years of practice, we’ve consistently transformed clients’ portfolios and tax outcomes for long-term benefits. You can read some of their heartfelt testimonials here.
We’re 100% private-owned, with our own financial planning licence (AFSL) and Australian Credit Licence. This means we’re not tied to recommending one product over another. We’re also fee-for-service, not commission-based, and you’ll always have clarity around the value you’re getting.
Over nearly three decades of delivering outstanding client results, we’ve been fuelled by a consistent set of shared values.
We take care to understand our clients’ needs, and do everything we can to help.
We collaborate to achieve our clients’ goals, right across the business.
We’re transparent, reliable and communicative, because integrity matters to us and our clients.
We work hard to create sound approaches that bring clients the best results.
We push ourselves to innovate, be proactive and continuously improve.
Long before the current firm launched in 2005, several of our founding directors met and started to collaborate.
We referred one another clients, pooled resources, shared ideas and ultimately transformed our clients’
wealth-bases in that time.
Senior WLM director Geoff Walker and his business partner open the doors of Walker Laanemaar Chartered Accounting. Their clients gain direct access to a highly experienced team, having experience at major accounting firms in Australia and abroad.
Two of our other founding directors open their separate consultancies: financial planners Laura Menschik with her Millennium Financial Planning, and Matthew Walker with Danebury Financial Group. Close to a decade of collaboration follow between the three firms, thanks largely to a shared philosophy on wealth-building and client care.
The multidisciplinary WLM Financial of today is established, delivering its clients the combined power of accounting services and financial planning under the one roof.
With a growing team, new technology uptake and solid commitment to our original values, WLM is a name to watch in the accounting and financial services sector.
We believe in handshakes. We like meeting people. We’re big on deep listening, and we’re set on meeting real needs.
Meet the leadership team that works together to guide the shape of every client account.
“My wife and I have worked with Laura for many years. She has consistently provided brilliant service, excellent, sensible and up-to-date ideas, and all-round very high client satisfaction.”
“The professionalism and approachability of Sean McGowan and the team at WLM has been outstanding. They are careful to tailor their advice to our needs and goals and have been diligent in keeping us informed about our investments. We only wish we had engaged them sooner!”
“I have relied on Matthew and the team at WLM for complex financial advice and services for over a decade. Their knowledge and skills more than keep pace with the changes in the industry, and I know I can always rely on the team at WLM to help me keep my plans on track.”
“I have been a client of WLM Financial for several years, engaging them to manage and direct my personal investments including a family trust, along with all taxation requirements. I have always found their advice extremely reliable, well-researched and achieving the wealth growth I am seeking. I am very confident with their continuing management of my investments, and I can fully recommend their professional services to anyone seeking financial direction and assistance.”
“Thanks to the analysis done by Sean and the team at WLM, I’ve decided to sell some strata units and buy a property by the sea instead. Their work removed a layer of doubt that I couldn't have done myself. I'm really very grateful – thank you!”
“WLM Financial have been invaluable in assisting our small medical practice with our accounting and tax needs in particular their advice in relation to payroll and tax issues medical practices face. WLM Financial have been crucial in restructuring our business and streamlining our processes particularly with their help in implementing Xero and single touch payroll.”
“Playtika is a global gaming company with a complex corporate structure; we have offices all around the world, and players in every continent. WLM Financial has been instrumental, working with Playtika to establish it's entity in Australia over the past 4 years, helping us to overcome accounting challenges with ease. WLM is there for us with a positive, personal and helpful attitude.”
“I would highly recommend Amanda and the team at WLM Group. We joined WLM towards the beginning of our business journey after having engaged two other accountants. We have been extremely impressed with the WLM group due to their people focus, highly experienced team that provide essential small business tax advice, solutions, cashflow management and help us strategically plan. Unlike many other accountants, they are very much focused on building trusted relationships and are definitely our trusted partner in accounting and the overall financial management for our business. I have also now moved my personal tax to the firm as they have done such a good job at understanding the bigger picture of tax management from both a business and personal perspective. If you are looking for an extremely knowledgeable, professional and friendly firm that you can trust, you can’t get any better than WLM Group.”
“Everyone at WLM Financial Services has provided excellent service. From financial management to accounting requirements, most of my financial needs have been addressed well beyond my expectations. I highly recommend them to anyone.”
“I came to WLM as my business was growing quickly and my personal finances were becoming more complex. I'd been avoiding taking any sort of financial advice, as I always felt the solutions offered were off-the-shelf answers. Working with Matt at WLM has been a revelation. His advice has been 100 per cent independent, yet the decisions have all been mine. I'm making informed lifestyle choices that really are in my interests, not anyone else's.”
“We have been long term clients of Amanda Rogers and her team at WLM. We have been extremely happy with the services provided and the advice received. WLM have looked after our personal, family trust & superannuation affairs efficiently and effectively. We have benefited from excellent taxation advice including real estate investment (negative gearing, land tax, property ownership, capital gains, depreciation etc), equities (Australian, overseas, corporate share options, CGT etc), superannuation (SASS and SMSF). We have no hesitation in recommending WLM for these services.”
Chartered Accountant / Registered Auditor / Self-Managed Superannuation Fund Auditor
One of our founding directors, Geoff Walker initially entered accounting in the footsteps of his accountant father. But he’s stayed in the sector for 50-plus years because of the great satisfaction he gains from helping people.
Early in Geoff’s career, every part of the accounting and audit process was manual – from filling out ledgers to writing up primary books of account. He embraced technology after the 1970s, first learning punch-card based auditing programs at London University and a range of transformative systems since. “Technology is just magic. We can do things so much more efficiently than even five years ago,” he enthuses. Geoff worked at several firms later incorporated into EY, before founding one of the respected firms that has since become WLM.
Matching his quietly competent personal style is a deep commitment to order and systems, from ensuring that lodgements are met well ahead of deadline, to instilling a culture of mentorship that ensures all team members feel valued and productive. Geoff is an active 4WD enthusiast, outback camper and devoted grandparent.
Connect with Geoff on LinkedIn
Certified Financial Planner® / Accredited Aged Care Professional® / Justice of the Peace
Laura Menschik’s time as a financial planner spans three decades, hundreds of clients and, in some instances, several generations. Throughout, she’s developed the increasingly staunch belief that independent, goals-focused financial advice is the surest way to a successful outcome.
Laura’s role as a founding director of WLM dates back to the late 1990s, when she and Geoff Walker had offices in the same Sydney CBD building and cross-referred numerous clients. Their similar approach to helping clients across all facets of their finances – business and personal, accounting and finance – led to the formation of WLM and still underpins the company’s philosophy.
Laura has a longtime professional association with the Financial Planning Association of Australia (FPA), of which she was made a Fellow in 2008. She is a regular commentator in the financial media and a Life Governor of the Benevolent Society of NSW. She’s fond of a good pinot noir and enjoying the simple things in life, especially time with family and friends.
Connect with Laura on LinkedIn
Certified Practicing Accountant (Fellow) / Chartered Accountant, MBA (Financial Planning) / Registered Tax Agent
There’s never a dull moment in the world of accounting and finance, whether it’s market shocks or changing governments – and that volatility will always be exciting to this director. Amanda Rogers has earned an impressive number of qualifications over the years, training first as an accountant and CPA before completing a high-scoring MBA, which won her a prestigious Zonta award.
However, it’s the warm team dynamic and rewarding client work that Amanda values most at WLM. “We all help each other out, and have a culturally diverse workforce and an open-door management policy. It’s a place where people can thrive,” she says. Her work at WLM has included guiding numerous startups to growth, growth structures for medical professionals and medical practices, international branch accounting, business valuations and much more.
When not at work, Amanda supports the University of Technology Sydney’s MBA Women’s Network and is on the board of directors for Coast Community Connections, a registered charity delivering high quality services to young people, families, people with a disability and older people on the NSW Central Coast. She is active with her teenage children and their far-ranging mountain-biking or cheerleading ventures. She’s also a keen property investor, always on the lookout for her next purchase.
Connect with Amanda on LinkedIn
Certified Financial Planner® Justice of the Peace
Matt has been a financial planner since 1992, prompted to do so after observing some poor financial decisions made by people within his wider circles. He was determined to learn and not make such mistakes. “They would be much better off if not for those decisions,” he observes. “It doesn’t have to be that hard.”
An innate problem-solver and ‘financial architect’, Matt has been instrumental in developing the goals-based financial planning and investment approach we use here at WLM.
He is known for his refreshing frankness, whether it’s demystifying finance to clients, or pushing the team to find better ways of doing things. Through his exploration of individual motivations and decisions, he’s improved the financial outcomes for hundreds of clients in his two-plus decades as a founding director of WLM.
Outside of the office, Matt loves spending time with his family, who all have a thirst for adventure – climbing the Himalayas, skiing the back bowls or walking the Serengeti. He has also set up a not-for-profit initiative that educates other financial advisors on giving the best advice. “The industry is changing, and there are some incredible opportunities allowing us to achieve great things for our clients,” he says.
Connect with Matt on LinkedIn
Certified Financial Planner® / AEPS Accredited Estate Planning Strategist® / LRS Life Risk Specialist®
Sean’s training as a Certified Financial Planner may have begun before he was out of school shorts. From a young age, he was observing how finances affected people’s lives and lifestyles, and after completing years and years of studies, including a Bachelor of Economics and Finance, found he could make a real difference for people.
Sean hasn’t stopped helping people since, working in various financial advisory roles and becoming a director at WLM Financial in 2008. He has long upheld the signature WLM Financial approach, of combining analytical diligence with a genuine effort to understand client problems. “I hate seeing people having to make rushed financial decisions – the results usually aren’t great. So I spend a lot of time with people, getting them to think ahead, so that we can plan, prepare and pounce when the time’s right,” he explains.
He’s also known for his steady stream of dad-jokes and intense fitness regime, which includes group-training, golf and kid-wrangling.
Connect with Sean on LinkedIn
Certified Financial Planner® / Bachelor of Economics
Stephen ran a successful financial planning practice for almost 15 years before joining WLM Financial, drawn by its warm team culture, operational efficiencies and innovative investment solutions. “I love my job because I get to meet new people every day. There is no greater satisfaction than working with a client and seeing their dreams come true. No two days are the same,” he says.
WLM’s goals-based approach resonates with Stephen’s own beliefs around client care, which involve customised strategies and clear communication, ultimately coaching clients to financial freedom. He is keenly aware of how often most people’s situations change, driving the need to review each client’s financial position regularly to ensure they’re getting the most out of their resources.
Like his fellow directors, Stephen is a great driver of innovation at WLM and the efficiencies that new technology bring about – for planners and clients alike.
A self-confessed AFL tragic (West Coast Eagles, for the record), Stephen also loves a good political thriller and is devoted to his family.
Connect with Stephen on LinkedIn
Chartered Accountant / Chartered Tax Adviser / Registered Tax Agent
Growing up as one of six competitive boys in country Victoria and Canberra, Dan McGrath always knew that financial soundness and personal freedom went hand-in-hand. He was quick to get on the career ladder after studying commerce and accounting, with stints in London and Edinburgh working for KPMG, then at Walter Turnbull (now part of PwC) in Canberra, Melbourne and Sydney for 10 years before setting up his own practice.
In 2012, the team-minded Dan – a former first-grade rugby and AFL player – joined WLM Financial, where he is a director and instrumental lead in the accounting practice. Dan echoes the WLM philosophy of embracing new financial technology, and encouraging a long-term holistic mindset in clients. “For business owners, an accountant is often their only support in financial decision-making. That’s why we believe that accounting and finances should be planned as a whole,” Dan explains.
Outside of work, Dan is a keen AFL and rugby fan, weekend golfer and enjoys listening to podcasts when he can get a quiet moment from his two children. He’s known for his easygoing manner and quick, dry humour.
Connect with Dan on LinkedIn
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For reference we have attached a copy of our Financial Services Guide (FSG).
WLM Financial Services maintains a public register of any Alternative Forms of Remuneration that are received from product providers, for any form of remuneration received of $300 in value or more. Fund Managers, Platform Providers, Representatives and other AFS Licensees maintain similar registers. As a matter of note, WLM financial planners receive remuneration by means of salary and do not receive any additional commission or bonus from product providers.
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Australian Financial Complaints Authority*
GPO BOX 3
Melbourne VIC 3001
Phone: 1800 931 678
* WLM Financial Services Pty Ltd is a member of this complaints service.
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